These include all the intellectual properties owned by those creators in every industry in the world. What is the purpose of the copyright?
- Everyone has the great potential for its work to get accepted and shared popularly.
Traditionally, non-website( off-internet) intellectual property is published by the commercial organizations only when the creative works are accepted and recognized by authorities such as experts or professors in the corresponding areas, the values of the creative works is being identified or predicted before it is released to the public. Morever, most of time, such publications occured mainly due to the identity of the writer who is either a public figure or already had the sound reputation in his professional area, which therefore the publishing of their works can bring profits to the publishers, in another words, that kind of works have the market values even though some of those works are not written in good quality or do not have sound value at all, or at least not better than the work done by some unknown.
You can imagine, it is not easy for a new writer to publish his works as the market often recognizes 'Brand' and 'fame'. A new and young fellow's works hardly catch those eyes of authorities and publishers. The great revolution in 21st century information technology not only bring the convenience in the means of communication, but also provides people great freedom of publishing their creative works online and being shared widely within the virtual community. Many of the popular Chinese songs and fiction writings in martial arts are widely passed around in online world at first, then eventually come to the physical world.
- People love to see their creative works being put online and having the potentials to be used, appreciated or shared by the others around the world.
As described above, those well-known authorities and commercial monopoly groups love to hold their ' 100% reserved copyrights" as a mean of maintaining its profits. On the contrary, most of the unknown mass such as students, learners, explorers...would love to have their works shared and appreciated by the great amount of others. Internet provides the platform in which their works are displayed and tested by the public. They can see the potential value of their works, gain confidence from knowing that their works are being recognised, shared. They would be happy enough to be informed of its work being used, that is the most basic CC licsen called 'Attribution'.
- A robust interpretation of fair use will create new business opportunities.
Creative Commons itself is an excellent example for this. CC covers the gray areas of traditional copyrights by offering different license choices( all licenses require attribution, and the least restrictive only requires attribution. Other licenses include 'No Derivatives','NonCommercial-No Derivatives'...) to the creators. The Creative Commons Website explains the license choices and provides a tool that walk users through choosing one. This website attracts people from all over the world to put their creative works on CC, it has become one of the most popular websites in the world. This created great business opportunities already.